- You know what you need to say, but aren’t sure how to say it.
- You read the sites of your competition and wonder if you seem as out of touch as they do.
- Worse: you are on the site of a business you’d like to use. You become frustrated at the lack of good information. Then, it hits you, “Does my site do this to my potential customers?”
In my professional opinion, well-written content is one of the best ways to boost the Search Engine Optimization (SEO) of your website.
(There are companies out there who will telemarket or spam you claiming they can “get your site to number 1 on Google.” They can, but most of them will use shady tactics that Google is constantly thwarting. Even if you get there, you won’t stay there.)