Digital Books

Early Adopter, sort of

In college, I wished for computerized books so I could search for keywords while studying and writing. I could have worked so much more efficiently.

Kindle Reader In A Real Book

Kindle Reader In A Real Book

Aside from software manuals and other disc purchases, I had my first “eBook” when Stephen King issued one of the first ones: $1 per chapter with download links delivered by email. There were pros and cons to the “by chapter” delivery mechanism. Since people failed to pay on the honor system, King never finished the book.

A couple of years ago, I held my first Kindle, but I didn’t get the appeal. Soon after, I saw the prices of the Nook and almost fainted! Since then, tablets–iPad, Kindle Fire, etc.–have added WiFi, browsers, and apps, so they make more sense, but still seem kind of like a luxury for someone like me.[1]

This month, a book I wanted went on sale for only $5 for the Kindle. I bought the ebook, downloaded the app to my phone, and gave it a go. The screen is great and reading on the go was fun. I even felt a little productive reading the book I bought instead of playing a mindless game.

Long Way To Go – things I noticed that are wrong

The pagination on the iPhone was weird. I assumed it was because I was reading on the phone. Headings were separated from their paragraphs causing me to have to flip back and forth too much. Descriptive photographs were also separated, but that is to be expected on a small screen.

I needed it “bigger” for one task, so I went to the website. Theoretically, Amazon.com lets you view all your digital purchases. It either can’t handle the holiday traffic or there is something wrong. I couldn’t see anything while it tried to load the page. Some friends of mine run the Unofficial Kindle Fire Blog, so I asked them for help. A ha! There is a desktop application. I thought I’d found the mecca of Kindle. Surely, this would solve the problems I’d faced on a mobile device!

Sadly, the desktop application views of the ebook are exactly like the iPhone views. The digital pagination is exactly the same, headers separated from text and all!

What’s worse is that the book has pretty good cross referencing. It says things like “See page 184.” However, pages don’t exist in this ebook. Pages refer only to the printed copy. Page 184 in the printed copy might translate to marker 2596 in the ebook (which you can see when you bookmark a page). The wrong/bad cross referencing is enormously frustrating. If they took the time to Xref the book for print, why not Xref the book for digital, too? Who cares if it goes to marker 2596 as long as it does? Furthermore, they’ve done most of the work, already. Since they converted pages from print to markers for digital, the system is ready to accommodate these marker locations no matter which size font is chosen for reading.

As you might expect from an ebook without cross referencing, links, emails, and other should-be-hyper text is not clickable.

Lastly, you can’t copy any of the text. Now, I fully understand and support Copyright Law, but this is too far. Set a limit if necessary, but in this time of Social Media, I need to be able to Tweet a quote (good for the author) or file an idea (good for me). They need to allow minimal copying. Set a character limit or something, but give the reader some ability to copy/paste. After all, I can put a printed book on a copy machine. (As long as I own the book and make the copy for my own personal use[2], I’m not violating the Copyright). It’s also possible that the ability to select text would let us bookmark an exact spot in the copy and not simply a page of text.

What a Tech Writer Could Do

If the publishers would spend just a little money and hire a Tech Writer, they could solve quite a few problems with ebooks.

  • A Tech Writer would correctly cross reference the book for both kinds of media.
  • A Tech Writer would anchor images to their titles, headings to their content, and bulleted/numbered items in their series.
  • In the digital copy (where the layout is vastly different than print) a Tech Writer would keep images in context to the relevant copy. Title images at the beginning of each chapter a nice in a printed book, but they are lost in the digital conversion.
  • A Tech Writer is yet one more set of professional eyes to catch GSP errors. Yes, Editors are not perfect and some slip through. A Technical Writer makes the Editor look better at his/her job, too.

In Sum

This is just silly. We live in a digital age. It’s almost 2012. Why isn’t this newfangled digital media keeping up with 1992? .

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[1] I have an iMac, a MacBook Pro, and an iPhone. I don’t see the need for an ebook reader, too.
[2] …or, if I’m a registered student making a copy for educational use.
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9 Things That Motivate Employees More Than Money – by Ilya Pozin on inc.com

A friend brought this article to the attention of her followers in Social Media. Having worked for fairly large organizations for a number of years, I agree with everything Ilya Pozin said, including these favorites:

“Be generous with praise….Make everyone a leader….Give recognition and small rewards.”

Go give it a read.

Source:

http://www.inc.com/ilya-pozin/9-things-that-motivate-employees-more-than-money.html

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Top Five Browsers, plus one

I like to compartmentalize my work. I like to open something–a box, a notebook, whatever–and have all the tools I need handy, without distractions from other projects. It’s one of the ways I maintain focus.

So, a little over a year ago, I realized that I needed to compartmentalize my Internet-related work, too. I needed to log into one set of accounts for a project and do all that work. In some cases, I couldn’t be logged in to multiple accounts at a time, so I figured I’d get a new browser for each main task.

I did a little research and, thanks largely to Twitter, found some new browsers.  It took about three months to find/test browsers for my needs, but once settled, I’ve never looked back. The bonus is that, at my home computer, I can set it to remember all the passwords, so small tasks are quick and efficient instead of burning my time with a lot of logging in.

These are my five six favorites for the Macintosh OS.

Opera

http://www.opera.com/

LoriLuza.com. For all my training, editing, and writing work, I use Opera. I find this browser to be wonderfully stable. I like being able to navigate dialog boxes with the keyboard (one of the only things I miss about using a PC instead of a Mac). The shortcuts are extensively customizable, making this browser good for advanced users. It’s a fairly lightweight program, too, which I’m sure it part of the reason it’s so fast.

Chrome

http://www.google.com/chrome

AsYouWishAustin.com and all of its connected accounts, I access through Google Chrome. Chrome is a heavier program but it is stable and comes with lots of options.

Sunrise

http://www.sunrisebrowser.com/

I maintain the web and social media presence for the Austin Alumni Chapter for the University of Miami. When I open sunrise, all the tabs are for our site and accounts. This broswer is the lightest weight, making it perfect for netbooks and maybe even tablets.

OmniWeb

http://www.omnigroup.com/products/omniweb/

For another group I volunteer with, I use OmniWeb. It’s not quite as fast as some of the other browsers, but it is reliable. I’ve also used Apple’s Safari for this purpose with good success.

Firefox

http://www.mozilla.org/en-US/firefox/new/

This is my “catch all”. It’s where I receive most of my email and handle all personal tasks. Firefox stays running all day while the other browsers come and go as I meander through tasks. Firefox is stable and it’s popularity ensures many features and add-ons. It can get “heavy” with too many, though, so my advice is to pick a few favorites and dump any add-ons you don’t use on a very regular basis.

If your browser isn’t quite serving your needs, maybe one of these is a better fit for your content and work style.

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Why Technical Writing Matters

Real Life

Today, I was faced with a real-life example of why Technical Writing matters.

Our dental insurance cards are printed in a ALL-CAPS, sans-serif font. That matters because:

Capital Letter I looks exactly like Numerical 1

Numerical 0 looks very much like Capital Letter O

When asked to share your member number, one has to study the rest of the member card to clarify 1s from Is and Os from 0s.

A Tech Writer would catch this as a problem during the card’s design and would insist on a distinctive font that uses serifs for the I and 1 as well as wide capital Os and “computer” 0s.[1] Anyone with an eye for fonts would save the insurance companies’ customer service lines a lot of wasted time in deciphering their non-specific characters with customers on the phone.

Bonus

Consider, too, not every font renders these characters with distinction:

8, B –or even– S, 5

Fonts matter.

Use your Technical Writers and staff designers. You will find a balance between a font that fits on the card, one that is legible to customers, and one that is attractive, too.

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[1] If you are using Internet Explorer, you may not see the symbol for zero. IE does not play nice with the Internet and simply can’t do what other browsers can. Consider Firefox or Opera, instead.
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Word – Turn Off Hyperlinks

Word tries to help you by automatically formatting hyperlinks and email addresses with clickable links in blue underlined text. For documents that will be used electronically, this can be handy. For documents going to print, this can create clutter.

Turn Off an Individual Hyperlink

  • Right-click the link
  • Choose Hyperlink from the popup menu
  • Choose Edit Hyperlink from the secondary popup menu
  • Click the Remove Link button
  • Repeat for every link you want removed from the document

Turn Off AutoFormatting for Hyperlinks

To turn off automatic hyperlinks for future text/copy, you’ll need to remove that option from your preferences.

  • From your menu bar, choose
    Word > Preferences (MacOS) or
    Tools > Options (Windows)
  • Within Authoring and Proofing Tools, select AutoCorrect
  • Select AutoFormat As You Type
  • In the “Replace as you type” section, uncheck “Internet and network paths with hyperlinks”
  • Click OK
Word Turn Off Hyperlinks

Prefer a visual? Click for a quick how-to.

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Presentation for Austin WordPress Hands On

WordPress Websites: Show and Tell

What theme are you using, and why? Is it a custom theme or off the shelf”?

AustinChildfree.org | @AustinNoKidding
- Twenty Eleven 1.2

AustinCanes.com | @AustinCanes
- Weaver 2.2.4

  • Rely on the KISS principle / easy Administration
  • Easy to delegate to the future webmaster
  • Allow “anyone” to easily change the background, header, colors, etc.
  • Widget-friendly, allowing “anyone” to rearrange elements on the site

What plugins are you using, and why?

  • AdRotate by Arnan de Gans – used for sponsorship (AustinChildfree.org)
  • Events Manager – used for RSVPs (AustinCanes.com & AustinChildfree.org

General Faves

  • Twitter Tools by Crowd Favorite
    – Tweets the instant a blog post is published.• All In One SEO Pack by Michael Torbert – sets titles, descriptions, and keywords for search engines; blog titles can be clever or simple (instead of keyword rich)
  • Mobile Theme Switcher by Jeremy Arntz
    – sets which theme is displayed on types of mobile devices—particularly the iPad
  • Tumblr Widget by Gabriel Roth and WP Tumblr by the Greek WordPress Community
    – embed & incorporate your Tumblr feed into WordPress (instead of sending WordPress posts to Tumblr); great for “reblogs” & other Tumblr-specific sharing.

What’s one thing you might do differently if you were to build the site from scratch?

AustinChildfree.org

  • Eliminate the in-house “program” from scratch. Since it “broke” during neglected server upgrades over recent years, we should have put it out of its misery.
  • Looked for money for a graphic designer or an “intern”. The message is difficult to convey in the positive.

What’s a cool thing you want to show off?

  • “free for commercial use stock images” on flickr flickr > Search > Advanced Search or: flickr.com/search/advanced Type in terms at the top, choose other preferences, and click the 2nd/3rd CC boxes at the bottom. [Hat Tip to @SheilaS for this nugget!] EX: keywords “Bollywood Clay Pit” with all three checked results in one image of the band; “Bollywood Clay Pit” with only the first two checked results in all nine images uploaded to flickr from the event.
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Presenting at Austin WordPress Hands On

WordPress Websites: Show and Tell

I’m flattered to have been asked to present at tonight’s WordPress Websites: Show and Tell.

While the group is currently full, there is a waiting list. So, if you want to see what a handful of us think are neat tricks and tips, sign up.

(And don’t worry if you don’t make this one. This is a popular program that comes around every so often. )

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WWWT: 35 Years Experience for a 3-month Contract?

It’s been a while since I’ve found a “Who Would Work There” worthy job posting. Clearly, they need a technical writer or two. I hope they let HR borrow one from time to time!

WWWT: 35 Years Experience for a 3-month Contract?

Surely, this is supposed to be 3-to-5 years experience….?

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Excel Tip: Zoom to Fit

Are your eyes tired from all the lines of numbers? Are you scrolling too much? Excel can zoom to fit your window.

  • Highlight the section you are reviewing.
  • Get the pulldown for the zoom, and choose Selection.
  • Ta Da! A perfect fit!
ExcelZoomToSelection

Prefer a visual? Click for a one-minute how-to.

What if the area is so big that you can’t scroll with the mouse without losing control? Then, use the keyboard to select.

  • Click in the last cell in the bottom right corner that you want in your selection. I even go one column and one row past my last cell to give little right-hand and bottom margins to the work.
  • Cmd-Shift Up Arrow and Cmd-Shift Left Arrow. (Ctrl-Shift, if using a PC.)
    Repeat, if necessary. Depending on your data layout, one Up or Left may not be enough to get to Row 1 or Column A. If you have a lot of blank rows/columns in your layout, you could just hold the Cmd-Shift Up/Left Arrow until Row 1/Column A is highlighted.
  • Everything from your last cell to Cell A1 is now selected.
  • Without clicking in the worksheet (which would de-select your selection), click the pulldown for the zoom, and choose Selection.

Bookmark this tip, you’re going to wonder where you read it when you get ready for income taxes!

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Video Blogging: a best practice

As a reader, I don’t usually care for video blog posts. The Internet is huge, so I tend to skim the surface of any blog post to see if I really want to read it. This is something you can’t do with most video blogs. And that is because most bloggers don’t add video correctly.

A post that is nothing but the video is useless to me. I am not going to blindly start a video and devote both my auditory and visual attention to it unless I know it’s a good use of my two minutes (often touted as a best-practice length for online videos) or more.

News outlets were among the first to figure out the solution. A transcript along with the video gives us the chance to skim. A transcript allows for good keyword-rich content that will be good for SEO. Furthermore, it allows readers to find the content when searching.

For my particular reading/learning style, I found the example here to be even better.

video blog by Brian Wong with annotated highlights

He does make one mistake, in my opinion: there is a popup asking readers to share an email address. I find them annoying even when all I have to do is close the box. Trust me, if the writing is good and the topics are compelling, I’ll click a link below the story or in the sidebar to sign up for the newsletter or RSS feed.

One more suggestion for anyone getting into video blogging or screen casting. Do your best to keep the focal point in the top 3/4 of the screen. When we watch videos online, the popup ads along the bottom are easy to ignore unless they are covering what we need to see. (…and I never pay attention to these advertised products and services. I only hit the close X.)

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